Guaranteed To Fade

From Red Sails to Red Shorts and Trousers: The Story of Nantucket Red (It’s really “Brittany red”)

A Cross-Atlantic Tale of Tradition, Resilience, and the Sea

Long before it became a sartorial staple of New England yacht-club socials, Nantucket Red was the color of humble maritime practicality.

Red Sails Off the Breton Coast

For centuries, Breton sailors treated their sails with a reddish mixture made from tree-bark tannins, animal fats, and natural ochres. This had nothing to do with style; it was about preventing mildew and rot in the damp, salty air, thus extending the life of expensive heavy canvas.

The result? A coastline teeming with rich red sails that slowly faded over time—weathered by storms and bleached by the sun. If you’ve ever seen an old maritime painting of a Breton fishing boat with rust-colored sails, now you know: the color wasn’t for show. At some point, Bretons, known for their frugality, began to recycle their old, worn, faded sails by making them into durable trousers.

Enter: Nantucket Red

Fast forward to the 20th century, across the Atlantic. On the island of Nantucket, Massachusetts, a small boutique called Murray’s Toggery Shop took note and began selling trousers made from the same kind of fabric used by Breton sailmakers. And—just like the French originals—Murray’s trousers came off the shelf a deep brick-red (see below), but weren’t really ready for prime time until they began to fade.

And fade they did—into a soft, dusty rose that sailors, beachgoers, and summer residents came to love. Murray’s even trademarked the slogan “Guaranteed to Fade” on his label. Thus was born “Nantucket Red”: not just any color, but one celebrated in The Preppy Handbook as well as one nodding quietly to mariners on both sides of the Atlantic.

Why It Matters on a QBE Expedition

Our educational sailing courses don’t just teach young people how to helm a yacht or read a chart. We connect them to a living history—a way of life shaped by wind, water, and weather. When we pass ports like, say, Roscoff, Douarnenez, or l’Aber Wrac’h, we’re sailing the same waters as generations of Breton sailors whose livelihoods depended on red sails and raw courage.

And in that context, a pair of well-worn red trousers is more than just a uniform. It’s a quiet salute to the grit, adaptability, and ingenuity that sailors on both sides of the Atlantic share.

The Sea Still Teaches

Sailing remains one of the few environments where tradition, teamwork, and challenge intersect so completely. Our young mariners don’t just “learn” some skills—they acquire and internalize them through experience. And like those Breton sails or Murray’s trousers, our crew members return home weathered in the best sense of the word: more confident, more connected, and more aware of the deep currents that bind the past to the present.

So whether you're slipping into your first pair of reds or trimming sail off the French coast, remember: some things are meant to weather with time—revealing, in their fading, a quiet patina of character.