Tourisme Bretagne

The best-known tourist destinations in Brittany

(Courtesy of Tourisme Bretagne) Here is a map showing the various tourist destinations that were included in a recent Brittany Tourism study and the percentage of respondents who indicated familiarity with them:

Study coordinator: Julie Leveau

Tourisme Bretagne conducted a survey in June 2021 to assess the reputations of 64 popular Breton tourist destinations/attractions. This survey was intended to give the destinations a better idea of their name recognition among French holidaymakers and to see how various options on the peninsula rank against each other in visibility.

Fifteen iconic sites, 22 towns, and 27 inland municipalities were assessed by 4,800 French “panelists” (including 1,000 Bretons) in order to measure their “familiarity quotient” within France.

It’s not surprising that he highest notoriety had been achieved by large cities served by main roads and autoroutes as well as by some popular coastal vacation spots. If you’re going to be visiting our neck of the woods, you might want to look up some of the places mentioned to see which ones you might want to discover.

St-Malo is highlighted in deep purple, meaning just about everybody in France has heard of it. So are Quimper and Rennes. We were a bit surprised that Carnac, with all its imposing megalithic stones (France’s Stonehenge), wasn’t a deeper shade of purple. We can’t tell how purple Brocéliande is (see our blog post from last week), because it’s obscured by the orange Fôret de Paimpont.